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Another Reason Why Time Warner Doesn't Get It

Today I was delighted to read a tweet from @jeffTWC asking for ideas to help customer loyalty. I don't have the best opinion of Time Warner Cable, but I try and help when help is asked for. I especially think that Time Warner could be great if they put their focus in the right place. Below are my ideas for @jeffTWC and his response to me effectively ending the conversation.

@jeffTWC: Please RT: working on customer loyalty programs and would love your ideas/input - raffling an iTouch on Thurs to constructive suggestions

jchristenbury @jeffTWC I have a whole handful, where do I send them?

jchristenbury @jeffTWC I want to choose and pay for the channels I want. (I know this is not a TWC decision but TWC has the clout to push it)

jchristenbury @jeffTWC I want the CS reps to listen when I tell them I have already rebooted my computer and its not on my end. #customerloyalty

jchristenbury @jeffTWC I want a bill that I can understand that doesn't have cryptic misc. charges. I want to know what the charges are #customerloyalty

jchristenbury @jeffTWC I want Higher internet speeds. the US has the lowest speeds of all.

jeffTWC @jchristenbury Thanks for your tips here -- but we're not really addressing industry problems with this, just creating a marketing tool

jchristenbury @jeffTWC These ARE things that will increase customer loyalty.

jchristenbury @jeffTWC Gimmicks only get you so far. Take care of your customers.

To me, one of the best marketing tools is to simply take care of your customers. These are just a few of the items that I hear about from other people that they feel could be addressed. Are you doing your best if you are looking for more marketing tools? What happened to listening to your customers. He calls them industry problems. I call the opportunities for Time Warner Cable. But it seems that the fail mentality of the upper level management has manifested itself in the underlings of the company.

Time Warner Cable, I hope you get great feedback on your "Marketing Tools". I will keep looking for a better provider.

Comments (12)

May 26, 2009
Lyell Petersen said...
"Thanks for your tips here -- but we're not really addressing industry problems with this, just creating a marketing tool." Classic. Absolutely classic. Hello, Time Warner! You ARE the industry, therefore you ARE the problem.

We customers don't need silly points and rewards programs to be loyal to you, we just need great service, great products and a little better scheduling than "between eight and noon." You want customers to be loyal? Then be better than the rest at what you are supposed to be doing. And believe me, there is plenty of room for you to do better than the rest. Right now the best marketing positioning consumer cable providers can offer is "Choose us: We'll provide the service we're in business to provide shittily, but at least not as shittily as our competition."

Don't act like your hands are tied and your company is subject to the whim of your "content providers" and your "suppliers." You have clout. You have ears. Use them both wisely and to the benefit of your customers.

May 26, 2009
scottboren said...
You hit it on the head. TWC doesn't get it. Reason I left them. @jefftwc didn't know what to do when he got real input. All he wanted to do was give away the iPod. I don't think they hire a single person who can do more than read the script they are given.
May 26, 2009
GraphicKarma said...
I looked up @jeffTWC's comment in the Bull Shit to English dictionary, and it is interpreted to say: "We are not interested in making our customers happy, however we want your advice on how to sell you more things and make more money. We also think you're idiots and will help us figure this out in exchange for the chance to win an ipod."

I'm sorry if you didn't understand their native language. I didn't write the bull shit to english dictionary, I just use it. I suggest you buy a copy.

Seriously, they are almost as bad as trying to talk to the city of Durham about your water bill. : (

May 26, 2009
TWCsucks said...
Time Warner Cable goes beyond just bad, the arrogance is astounding. We need new legislation, broadband is too important to our future to leave it to the whims of corporations bent only on bleeding the consumer.

Follow @twcSUCKS on twitter at http://twitter.com/twcsucks

May 26, 2009
 said...
You think y'all have it bad:

TWCable is at the front of our farm. They have cable laid along our 1000 ft of road frontage. However, they also want $2000 to bring the line down our driveway! I said I have a General Contractor who can lay the line for a 1/4th of that cost and get it to the hookup spot.

RESPONSE: We won't allow that.

So now I am forced to use Wild Blue (a satellite provider) who has bandwidth limitations (that we violate every time I or one of my children, watches a video) and shuts my service down for a month.
No kidding.

They all suck and until the Atty. General does something to rein in these bad boys, it's not gonna change.

May 26, 2009
Mike Nencetti said...
We only get the 11$ a month cable, would be nice to choose what channels we get. Saw you mention that good point, and he never replied.
May 26, 2009
jarodhillerman said...
Absolutely hilarious, and completely unsurprising. I too went to @jefftwc 's Twitter profile to see what else he's been writing, and noticed that in 2 of his last 20 tweets, he suggests people call the customer service line. I don't see what value this guy has at all, besides marketing their services.

He could take a serious lesson from @wachovia. Last week I had an issue with them, contacted @wachovia, and within an hour that person connected with a customer service agent who then called ME, not me calling them. They had a brief summary of my issue already, and it was resolved in one phone call, with one caring human being.

That is customer service, not relaying a CUSTOMER along to use another communication tool to (phone) to solve the issue. Using Twitter to say call someone is soon to be the same as a representative on the phone saying "email this person". And the companies that figure out that Twitter is a communication tool that adds transparency and connectedness to their brand will succeed. Yet unfortunately for us that have no clear view of the southern sky at our house, TWC is our only option. #BS

May 28, 2009
 said...
"...but you already ARE a marketing tool. Why do you need to create more?
Jun 01, 2009
UnionCounty_NC said...
well I dunno about a marketing tool, but he's definitely some kind of tool...
Jun 10, 2009
Steve Sherron said...
Hey Time Warner, I have an idea. Cut out the stupid Dale Jr. commercials about power boost and build it into every customer's internet service. You don't need to advertise if you give awesome high speed internet service. Twice in the past 24 hours my internet service blipped in the middle of uploading large files to my video hosting site. Not that large. 300mb and it takes 2 friggin hours? That's ridiculous! The last incident this morning was at 95% upload and it blipped and dropped my upload. It's times like this that makes me consider your competition.

The problem is I don't want to leave your service. I just want good service.

Jun 15, 2009
NCStartUpBlog said...
I got so fed up that I switched to Clearwire with a monthly deal. Its not perfect, but the price is reasonable and I can leave anytime. TWC won't learn until there near-monopoly goes away. Vote with your feet people!
Jun 15, 2009
NCStartUpBlog said...
I got so fed up that I switched to Clearwire with a monthly deal. Its not perfect, but the price is reasonable and I can leave anytime. TWC won't learn until there near-monopoly goes away. Vote with your feet people!

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