Another Reason Why Time Warner Doesn't Get It
Today I was delighted to read a tweet from @jeffTWC asking for ideas to help customer loyalty. I don't have the best opinion of Time Warner Cable, but I try and help when help is asked for. I especially think that Time Warner could be great if they put their focus in the right place. Below are my ideas for @jeffTWC and his response to me effectively ending the conversation.
@jeffTWC: Please RT:
working on customer loyalty programs and would love your ideas/input -
raffling an iTouch on Thurs to constructive suggestions
jchristenbury @jeffTWC I have a whole handful, where do I send them?
jchristenbury @jeffTWC I want to choose and pay for the channels I want. (I know this is not a TWC decision but TWC has the clout to push it)
jchristenbury @jeffTWC I want the CS reps to listen when I tell them I have already rebooted my computer and its not on my end. #customerloyalty
jchristenbury @jeffTWC
I want a bill that I can understand that doesn't have cryptic misc.
charges. I want to know what the charges are #customerloyalty
jchristenbury @jeffTWC I want Higher internet speeds. the US has the lowest speeds of all.
jeffTWC @jchristenbury Thanks for your tips here -- but we're not really addressing industry problems with this, just creating a marketing tool
jchristenbury @jeffTWC These ARE things that will increase customer loyalty.
jchristenbury @jeffTWC Gimmicks only get you so far. Take care of your customers.
To me, one of the best marketing tools is to simply take care of your customers. These are just a few of the items that I hear about from other people that they feel could be addressed. Are you doing your best if you are looking for more marketing tools? What happened to listening to your customers. He calls them industry problems. I call the opportunities for Time Warner Cable. But it seems that the fail mentality of the upper level management has manifested itself in the underlings of the company.
Time Warner Cable, I hope you get great feedback on your "Marketing Tools". I will keep looking for a better provider.


